At a truck suspension shop, theyโd do a year-end tally to count all the different kinds of screws. One By One It would take daaaaays! Can you imagine the time-sucking, soul-crushing agony? A new employee joined the team. He was assigned the […]
One of mine is using metaphors. Because metaphors are fun.They help clarify ideas.And they make your writing stand out. They add emotion to your idea, which makes them memorable. In Paul Loomansโ excellent book ๐๐๐ข๐ ๐๐ช๐ง๐๐๐ฃ๐, the author proposes a Zen-inspired method […]
Think again. One of my students came to me with his book idea. As we started flushing his idea, we realizedhe had three books in him rather than one. Layer by layer, we picked threads of his thoughtsand arranged them in different […]
Conversational writing is like having a one-on-one conversation between your audience and you. It’s real, meaningful, and builds trust. It helps you connect with your audience by using language and phrasing familiar to the audience. It avoids heavy words and long, winding […]
โWhat changed?โ you may ask. โEverything.โ I would respond. I was traveling through the US and Canada for the past 6 weeks. Each time I travel, I return as a different person. Travel changes you. You see new things. You meet new […]
Is your writing boring? It is not making the impact it should make? Do you have trouble converting readers into customers? You need to learn to copywrite. I used to dread copywriting. I thought it was too hard. I thought copywriting was […]